A”Ibom Information Ministry Rebrands Media Products, Launches Social Media Directorate

The Akwa Ibom State Ministry of Information has embarked on a major rebranding of its media products to enhance public engagement and visibility.

Commissioner for Information, Rt. Hon. Aniekan Umanah, announced the changes during a meeting with the editorial team of the Ministry’s radio programme- Akwa Ibom Update on Monday.

As part of the transformation, the ministry’s radio program, formerly Update Akwa Ibom, will now be called ARISE Update On Radio. The quarterly Impact Magazine has been rebranded as ARISE IMPACT , while the weekly bulletin will be known as ARISE News Online.

Umanah who took time to acknowledge and praise the success trajectory of Governor Umo Eno’s administration explained that the decision to rebrand the products after due review with the management of the Ministry of was to align its deliveries to the governance blueprint of Governor Umo Eno.

In a further push for digital expansion, Umanah announced that Governor Umo Eno has approved the creation of a Social Media Directorate within the ministry to enhance communication on government programs and projects seamlessly utilizing all possible elements of the new media.

Earlier, the Permanent Secretary in the Ministry, Akparawa James Edet, provided insights into the team’s operations and challenges and assured the commissioner of tue commitment of the staff in delivering on their mandate.