How Akwa Ibom’s Christmas Festival Is Transforming Tourism and Local Economies

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How Akwa Ibom’s Christmas Festival Is Transforming Tourism and Local Economies

Ekaette Okon – Joseph

The annual Christmas Village in Uyo, Akwa Ibom, is not just a celebration of holiday cheer; it has become a powerful engine driving local economic growth, tourism, and entrepreneurship.

Set against the backdrop of Akwa Ibom’s serene environment and robust infrastructure, the festival is a magnet for tourists and locals alike. With its colourful light displays, live music, and bustling market stalls, the event embodies the state’s growing reputation as a holiday destination.

Boosting Local Economies

For local entrepreneurs, the Christmas Village offers a lucrative platform. Last year, over 721 jobs were created, and this year, organizers anticipate doubling that number. “Many grocery vendors became full-fledged businessmen,” said Commissioner Charles Udoh.

Vendors like Ekaette Essien, who sells handcrafted jewellery, praise the event for its affordability. “The stall rates are so reasonable that even small businesses like mine can participate,” she said.

Tourism on the Rise
Ibom Air, a key partner, has recorded a significant uptick in passenger numbers flying into Uyo during the yuletide. “Our role in connecting travellers to Akwa Ibom underscores the state’s tourism appeal,” said Imo-Abasi Jacob, Chairman of Ibom Air.

The state’s attractions, including the Ibom Golf Resort and Marina Beach, provide year-round leisure options. “Our golf course and serene environment make us a prime spot for relaxation,” said resort manager John Okon.

Culture Meets Commerce
The festival also highlights Akwa Ibom’s rich cultural heritage. Each of the state’s 31 local government areas is represented through performances, fostering unity and cultural pride.

Artists like Bongo Zigwe and Timaya draw crowds, while local crafts and foods showcase the state’s diverse offerings. “This is more than a festival; it’s a showcase of our identity,” said Udoh.

With peace and security underpinning these activities, Governor Umo Eno has emphasized the importance of a conducive environment. “This festival reflects our administration’s dedication to fostering economic opportunities while celebrating our culture,” he said.

As Akwa Ibom looks to the future, its Christmas Village stands as a shining example of how tourism and culture can drive socio-economic development.

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