Meta Monetisation: How Bloggers Can Earn Payout From Facebook

Bloggers earn more money from Meta than content creators

What is Meta Audience Network?

Meta Audience Network allows publishers and bloggers to monetize their content by displaying ads from Facebook advertisers on their websites and mobile apps. It’s similar to Google AdSense but uses Facebook’s ad inventory.

How Bloggers Can Earn Money

1. Display ads on your blog/website: You can place banner ads, native ads, interstitial ads, and video ads from Meta’s advertisers on your site.
2. Monetise Instant Articles: If you publish instant articles on Facebook, you can enable ads to be placed on those articles.
3. In-stream video ads: For video content, you can insert short ad breaks.

Step-by-Step Guide to Registering a Blog as a News Page on Facebook

Step 1: Create a Facebook Account

1. Sign Up: If you don’t already have a Facebook account, visit the Facebook website and sign up.
2. Verify Your Account: Follow the instructions to verify your  email address or phone number.

Step 2: Create a Facebook Page

1. Go to Create Page: Click on the menu icon (three horizontal lines) in the top right corner and select “Create Page.”
2. Select Page Type: Choose “News Page” or “Community” as your page type.
3. Enter Page Details:
   • Page Name: Use your blog’s name.
   • Category: Select appropriate categories, such as “News” or “Media.”
   • Description: Write a brief description of your blog.

Step 3: Add Profile and Cover Photos

1. Profile Photo: Upload a clear logo or image that represents your blog.
2. Cover Photo: Choose an engaging cover photo that reflects your blog’s content and aesthetic.

Step 4: Complete Page Information

1. About Section: Fill in the “About” section with important information, including:
   • Website link
   • Contact information
   • Location (if applicable)
2. Additional Details: Complete other sections such as “Mission” and “Story” if relevant.

Step 5: Set Up Page Roles

1. Assign Roles: If you have a team, assign roles (Admin, Editor, Moderator) to manage the page.
2. Add Team Members: Go to “Settings” > “Page Roles” and invite team members by entering their email addresses.

Step 6: Apply for News Page Indexing

1. Visit the Facebook News Page Indexing Form: Go to the News Page Indexing Application.
2. Fill Out the Application:
   • Provide the required information about your blog.
   • Include links to articles that demonstrate your reporting or editorial standards.
3. Submit the Application: Review your information and submit the form.

Step 7: Follow Facebook’s Guidelines

1. Adhere to Standards: Ensure your blog follows Facebook’s news content guidelines.
2. Monitor Updates: Stay updated with any changes to Facebook’s policies regarding news pages.

Step 8: Promote Your Facebook Page

1. Share Content: Regularly post articles, updates, and engage with your audience.
2. Invite Followers: Encourage your blog readers to follow your Facebook page.
3. Collaborate: Partner with other news outlets or bloggers to increase visibility.

Step 9: Monitor Performance

1. Use Insights: Access Facebook Insights to track engagement and audience growth.
2. Adjust Strategy: Based on performance data, adjust your content strategy to better engage your audience.

By following these steps, you can successfully register your blog as a news page on Facebook, enhancing its reach and credibility.

Step-by-Step Guide to Setting Up an App on Meta Audience Network

Step 1: Create a Meta Developer Account

1. Visit the Meta for Developers Site: Go to the [Meta for Developers] website.
2. Sign Up/Login: Create an account or log in with your existing Facebook account.
3. Accept the Terms: Agree to the developer policies and terms of service.

Step 2: Create a New App

1. Go to My Apps: Click on “My Apps” in the top right corner.
2. Create App: Select “Create App.”
3. Choose App Type: Select the type of app you want to create (e.g., Business, Consumer).
4. App Name and Email: Enter the app name and your contact email.
5. Create App ID: Click on “Create App ID” and complete any security checks.

Step 3: Set Up Audience Network

1. Add Products: In the app dashboard, find the “Add a Product” section.
2. Select Audience Network: Choose “Audience Network” and click on “Set Up.”
3. Read the Overview: Review the information provided about Audience Network.

Step 4: Configure App Settings

1. App Details: Fill in the required details about your app, including the platform (iOS, Android, etc.).
2. Monetisation Settings: Navigate to the monetisation section and configure your ad placements.
3. Set Up Ad Units: Create ad placements (banner, interstitial, rewarded video) based on your app’s design and user experience.

Step 5: Integrate SDK

1. Download SDK: Download the Meta Audience Network SDK for your platform (iOS, Android).
2. Follow Integration Guide: Refer to the [Audience Network Integration Guide] for specific instructions on integrating the SDK into your app.
3. Configure Ad Units in Code: Implement the code needed to load and display ads based on the ad units you’ve set up.

Step 6: Test Your Integration

1. Test Ads: Use test ads to ensure everything is functioning correctly.
2. Debugging: Check for any issues or errors and resolve them.

Step 7: Submit for Review

1. Complete App Review: If your app requires certain permissions, submit it for review.
2. Follow Guidelines: Ensure your app complies with Meta’s policies.

Step 8: Launch and Monitor

1. Launch App: Once approved, launch your app on the respective app stores.
2. Monitor Performance: Use the Audience Network dashboard to monitor ad performance and revenue.

Step 9: Optimise

1. Analyse Data: Regularly check analytics to see how ads are performing.
2. Adjust Settings: Make necessary adjustments to ad placements or types based on performance data.

By following these steps, you can successfully set up your app on the Meta Audience Network and start monetising your content.

Benefits for Bloggers

1. Access to Facebook’s large advertiser base
2. Typically higher CPMs compared to other ad networks
3. Advanced targeting capabilities using Facebook’s user data
4. Easy integration with existing Facebook/Meta tools

Requirements to Join

• Have an established website or app with original content
• Meet Facebook’s content and community standards
• Have sufficient traffic (exact requirements vary)

How Payments Work

• Paid based on impressions (CPM) and clicks (CPC)
• Minimum payout threshold of $100
• Payments made monthly via bank transfer or PayPal

Tips for Success

1. Create high-quality, engaging content to attract more readers
2. Optimize ad placements for maximum visibility and clicks
3. Experiment with different ad formats to see what performs best
4. Build your audience on Facebook to increase your potential reach

By leveraging #MetaAudienceNetwork, bloggers can tap into an additional revenue stream beyond relying on traditional display advertising. The key is having quality content and enough traffic to make it worthwhile.

PS: You need some level of expertise to be able to follow through the entire lengthy process and more so, #patience

Author: Destiny Young,   Cybersecurity Leader | Tech Infrastructure & IT Operations Engineer | Digital Innovation Strategist | Tech Mentor | Author | Chartered Manager and Administrator

Follow Destiny Young on his social media handle for engaging conversations around Technology, IT, Cybersecurity,  AI, Emerging Trends, and Tech Tips.